Transparency Zone

Advances in data transparency are coming. This is what you need to know.

Monday October 8th, 2018 • 10:20 am - 11:00 am • Grand Ballroom

An eye opening look at the industry’s breakthrough standard Data Transparency Ingredients Label, and its impact on data quality, transparency and integrity.

Audience and identity data is the foundation for billions in marketing and media spend. Data drives relevancy, and quality data is critical in delivering consumer experiences in a responsible, privacy-friendly fashion. Yet the measures of data quality are often unknown. Understanding what drives reliable audience and identity data across the myriad of data suppliers is daunting. And sifting through disparate data descriptors without the weight of independent verification calls into question claims of validity, recency, completeness and accuracy. With the future of marketing resting on high-quality audience and identity data, the foundation of quality can no longer be guesswork. That’s why DMA’s Council for Data Integrity, in partnership with the IAB’s Tech Lab, the Advertising Research Foundation (ARF) and Coalition for Innovative Media Measurement (CIMM), has taken the lead in bringing data quality labeling standards to market.

Join DMA Council for Data Integrity members for an important industry brief on how a standard Data Transparency Label will provide data and marketing buyers with the insights they need to be assured that the data they are using is accurate, reliable and of the highest quality. Further, you’ll learn when this valuable industry-standard toolset is coming to market, and how you can benefit from using it in every data buying and selling endeavor.