Some people think of innovation as throwing lots of stuff at the wall and seeing what sticks. But that’s not innovation, it’s rolling the dice. Real innovation requires a deep conviction that’s backed up by a fact-based hypothesis and ‘inductive’ strategy for achieving precise goals.
Jacqueline Corbelli has built a career on innovating. In this talk, she shares her insights and reveals the essential elements of successful innovation. As the CEO, Founder and Chairman of BrightLine, she reinvented advertising from interruptive commercials to interactive units. Before BrightLine, Jacqueline was President of Aston Associates, the leading advisory firm for financial institutions and investors, where she directed the corporate-wide redesign of ten major financial corporations worldwide. Jacqueline’s leadership and innovation impacts society. She was the Chairman of the Board of Millennium Promise, serves on the Leadership Council of the UN’s Sustainable Development Solutions Network and is a core member of Pope Francis’ Ethics in Action Project. In 2017, she was recognized by Adweek, Broadcasting & Cable and the NY Business Journal as an innovative leader. She is an industry pundit to outlets such as Variety, the Wall Street Journal, Bloomberg Radio and Advertising Age.