The Impact of Data on Creative Strategy: Closing the Gaps
Tuesday October 10th • 10:45 am - 11:45 am • Room 208-210
We grew up viewing creativity and data as two isolated worlds, like oil and water. Creativity represents the emotional world; data represents the rational world. Creativity provides purpose and identity. Data provides precision and relevancy. But creativity without data is a shot in the dark. And data without creativity is just an empty shot. Businesses that can seamlessly integrate creativity and data will edge out the ones that only excel at one. In a connected world, integration wins. Learn how to close the gap between data and creativity to make your brand matter.
This session will focus on:
Real-world stories from brands that have traveled this road
Quick wins to closing the gaps
Spotlight on Workfront – Avoiding the Horrors of Modern-Day Marketing
Attendees of this session will also hear opening remarks from Workfront, the presenting sponsor of &THEN’s Creative track. Creatives are always fighting with workflow chaos — simple approval processes can take weeks; management’s priorities are a moving target; budget issues delay deliverables; spreadsheets, disparate tools, meetings and email threads create information silos between teams, making your daily work a scary proposition.
Join Workfront’s Brent Bird to learn five valuable tips on how to make the “horror movie” of your day-to-day creative work worthy of an Oscar nomination.
Speaker: Brent Bird, Director of Solutions Marketing, Workfront
Who should attend? Creative- and digital-focused executives and managers within agencies and companies.