Print Innovation Digital Integration

The Holy Grail of Marketing – How Print/Direct Mail and Digital Marketing Work Together to Drive Results

Monday October 8th, 2018 • 2:25 pm - 3:05 pm • Room 112

Holy Grail is used to describe something you want very much but is very hard to get or achieve. Measuring the impact of the integration of online/offline marketing may be the holy grail of today’s marketers. Marketing leaders from three of today’s most recognized brands – AARP, American Express, and Comcast – will share their ideas, successes and travails, and advice about how using direct mail and digital marketing together drive higher response across all channels. These panelists represent three very different business models, lines of business, and objectives, but share a common passion for testing, learning, and sharing ideas and ideals.