Track 4 – Personalization - Sponsored by Oracle

The Future of Social Commerce

Tuesday October 10th • 1:30 pm - 2:15 pm • Room 211-213

The social commerce space is heating up. From Facebook’s dynamic ads to Instagram’s shop tags to Pinterest’s buyable pins, the options to sell via social are growing, and customers are warming to the idea. In fact, 73 percent of people who have tried social buy buttons say they would do so again. But are brands ready for the rise of social commerce? While many still struggle to define and act upon meaningful social metrics, what will this new onslaught of social purchaser data mean for their overall e-commerce strategies?

Key learnings in this session will include:

  • The latest social commerce opportunities for brands
  • Key social commerce metrics to track
  • Insights from top brands in the social commerce space

Who should attend? Retailers, brand marketers, brand merchandisers, e-commerce specialists and partners responsible for personalization and optimization of the customer journey.