The Digital Tactic That’s Changing the Way We Engage the Offline Consumer
Tuesday October 9th, 2018 • 11:50 am - 12:30 pm • Room 112
Hard-to-reach consumers can be difficult to convert through digital. And the longer the consumer journey, the more important personalized communication is to complete a sale. Even if you know what’s important to your audience when they’re online, offline media may be key to rounding out your digital strategy. What if you could transform digital interactions into real-world marketing collateral? Or know what content your website visitors are viewing and send them direct mail pieces with supplementary information in as little as 12 hours? With retargeted direct mail, marketers are able to match website visitors with real-world consumers to turn onsite activity into personalized direct mail materials.