Transparency Zone

The Data Trust Factor: How to zero in on data sources you can rely upon

Monday October 8th, 2018 • 2:25 pm - 3:10 pm • Grand Ballroom

Garbage in = garbage out has never been more true a statement when it comes to data sources. And just because you’ve sourced your data from a high-quality provider doesn’t mean they’ve sourced their data from providers of equal integrity.

In this fourth session Council for Data Integrity discussion, you’ll learn how to look under the hood at the first party, second party and third party data you use every day for audience segmentation and targeting. You’ll gain an understanding for how DMA’s new Data Transparency Ingredients Label can help you find data you can rely upon in a complicated media supply-chain where not all data are created equal.