Track 2 – Innovation -

The Connected Car, Your New Media Channel

Tuesday October 10th • 10:45 am - 11:45 am • Room 206-207

With apps on the dashboard, integrations with Amazon’s Alexa and the Google Assistant, and entire divisions of auto manufacturers devoted to “infotainment,” the newest cars today are like giant cell phones that we drive. Once self-driving cars become a reality, inside the car might become one of the most important screens in our lives. Are brands ready for this?

Key learnings in this session will include:

  • Latest developments in auto manufacturer tech integrations
  • How brands can tap into the connected-car opportunity
  • Data implications of being able to track everywhere consumers drive

Who should attend? Senior executives, managers and stakeholders at brands, agencies, platforms, and media and technology companies who are focused on innovation within the marketing industry and their organizations.