Tearing Down Walls: How data transparency will help connect you with your customers outside of the walled gardens
Monday October 8th, 2018 • 11:10 am - 11:55 am • Grand Ballroom
Walled garden ecosystems have had a lock on audience targeting for the last decade. They are rich in audience data and offer media buyers plenty of micro-targeting options at scale. Not so anymore.
In this second of eight Council of Data Integrity panels on data transparency, you’ll hear from LiveRamp and B2B data provider, Bombora, on the unique challenges of using B2B data in the ecosystem and how to ensure you’re reaching your audience in a responsible, privacy-friendly fashion.