Tuesday October 9th, 2018 • 11:50 am - 12:30 pm • Room 121
One thing we can all agree on: there’s plenty of data to go around. Its role in improving targeting and driving programmatic ad delivery is well documented. But where does data fit into, and how does it change, the potent storytelling methodology? With Storyselling, the content is information. Engaging the audience requires an intimate knowledge of their immediate needs. And message structure is critical to driving consumer interaction with the brand. Data is just the starting point. What really matters, is its role in the creative process.