As a concept, customer experience (CX) now permeates nearly every aspect of business. It encompasses every quality that makes a brand’s product or services relevant to a customer, including the marketing that comes along with it. At every touch point along the funnel, a seamless CX is paramount. This session will help you, as a marketer, keep up with lofty consumer expectations.
Key learnings will include:
New CX optimization solutions and strategies
Key metrics for understanding the quality of your customers’ experiences
Brands stories of the risks and rewards of redefining CX for their customers
Who should attend? Creative- and mobile-focused executives and managers within brands and agencies.