Track 3 – Creativity - Sponsored by Workfront

State of Play: CX is the New Black

Monday October 9th • 1:15 pm - 2:00 pm • Room 208-210

As a concept, customer experience (CX) now permeates nearly every aspect of business. It encompasses every quality that makes a brand’s product or services relevant to a customer, including the marketing that comes along with it. At every touch point along the funnel, a seamless CX is paramount. This session will help you, as a marketer, keep up with lofty consumer expectations.

Key learnings will include:

  • New CX optimization solutions and strategies
  • Key metrics for understanding the quality of your customers’ experiences
  • Brands stories of the risks and rewards of redefining CX for their customers

Who should attend? Creative- and mobile-focused executives and managers within brands and agencies.