Speed, Agility, Depth – The Core Pillars of Your Marketing Organization
Tuesday October 9th, 2018 • 9:40 am - 10:20 am • Room 113
Is your marketing organization striving for true 1:1 personalization? It’s a simple concept, but one that remains elusive for most brands. Join us for a panel discussion to examine the three key pillars on which every 1:1 personalization strategy is built:
Speed: In a market where speeds counts more than ever, marketers need to build, execute, and optimize campaigns in hours and days rather than weeks or months—without waiting on tech and IT bottlenecks.
Agility: How long does it take for your organization to detect market opportunities, respond with the right messaging and adjust quickly per real-world results? Find out how a CDP enables marketers to iterate rapidly and drive incremental optimization, from ideation to optimization.
Depth: Your customers are telling you so much. True personalization requires listening to everything they say. Learn how to build campaigns that draw on both near-realtime and historical data for a 3-D understanding of individual customers.