Marketing with Snapchat: Scalable Personalization in the Era of Ephemeral Storytelling

Sunday October 8th • 4:15 pm - 4:30 pm • Room 208-210

The explosion of mobile video consumption and consumer’s rapidly shrinking attention spans has led to a rise in ephemeral story telling. With 166 million active daily users, Snapchat has been a pioneer in this new storytelling format, but is often characterized as a platform that’s exclusively for teens. But ephemeral content crosses demographic boundaries – so long as it’s highly personalized.

Join brand marketing and social media experts Angela Seits and Carly Carson to learn how to achieve scalable personalization through ephemeral storytelling formats. Discover how they have created highly customized ads that feels like personalized interactions to drive real results. Key learnings will include:

  • Real-world case studies showcasing brand marketing and performance media
  • How to shape your Snap strategy around audience insights and user behavior
  • Using Snap’s unique ad formats to enhance customer’s in-store experience