Whitepaper Live - Experience Zone

The ROI of Engagement: Using Hallmark Cards in Your Marketing Mix

Tuesday October 10th • 10:50 am - 11:10 am • Whitepaper Live Theater Sponsored By

Stop by for three quick case studies from a healthcare plan, a retailer and a financial service organization, all of whom achieved ROI beyond their expectations by engaging customers with Hallmark greeting cards. When used for business, Hallmark cards can elevate marketing initiatives and customer experiences to create meaningful, memorable moments that influence behaviors.

You’ll learn how to:

  • Develop smart strategies using greeting cards and gift cards to boost participation.
  • Break through other marketing tactics with a resulting increase in response rates.
  • Generate brand advocacy and positive social posts through personal connections.

Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections