Transparency Zone

Right Person, Right Time, Right Place: Identity data quality and its critical importance in creating brand-enhancing customer experiences

Monday October 8th, 2018 • 1:35 pm - 2:15 pm • Grand Ballroom

Targeting the right person at the right time in the right location sounds like it shouldn’t be so difficult anymore. Yet poor identity data quality is often the culprit getting in the way of sending the right message to the right consumer, without crossing the “creepy factor” line that destroys consumer trust in your brand.

In this third Council for Data Integrity session, you’ll learn how DMA’s Data Transparency Ingredients Label improves the match between your marketing goals and the consumers you want to reach. You’ll learn three key tips on how to build consumer trust using high quality identity data, along with what to watch out for that can creep out your customers. And finally, you’ll walk away from this session with a punch list of powerful questions you will be able to answer with the industry’s move toward higher data transparency and integrity.