Media Automation

Remove the KPI Blindfold for the Digital Era

Monday October 8th, 2018 • 12:05 pm - 12:35 pm • Room 122

In the digital area you’re risking being blindfolded by the wrong digital KPI’s. A common issue at many companies, digital KPI’s are often quick and easy to measure and understand. But do they tell the whole truth or do they actually possess a treat and could mislead the marketing investments and instead of increasing ROI they misused could be steer you down a path of decreased ROI but increased CTR?