Track 3 – Creativity - Sponsored by Workfront

Realities of Mobile: Data, Creative & IoT

Tuesday October 10th • 2:45 pm - 3:30 pm • Room 208-210

Mobile is the undeniable foundation of this evolution of digital advertising. Understanding the intersection of analytics, creative, and engagement are critical pieces for any marketer to operate on a day-to-day basis to keep campaigns successful. This is the basis for optimizing, A/B testing, and re-design for the mobile device, as well as expanding into the Internet of Things.

This panel will specifically discuss where the rubber meets the road in building strong campaigns. Key points will include:

  • An overview of current common and emerging mobile ad formats
  • Underlying key metrics for tracking and optimization
  • Creative case studies and best practices

Who should attend? Creative- and mobile-focused executives and managers within brands and agencies.