Data Inspired Creative

Quick Wins: Hacking data-driven communications using Personalized Video

Monday October 8th, 2018 • 12:05 pm - 12:35 pm

Companies have been investing money and resources in improving their understanding of the customers for years, but concrete results and ROI aren’t easy to achieve. This session will cover an often ignored but easily monetizeable part of the data value chain: The last mile: Data-driven communications. We will look at how leading brands used Personalized Video as a low hanging fruit in the quest for data monetization.