Internal Data Strategy

Quality and Actionable Data are Key to the Success of Marketing Initiatives

Tuesday October 9th, 2018 • 11:00 am - 11:40 am • Room 114

Data is a powerful tool that when used properly, can help people, businesses, governmental organizations and society at large. According to Experian’s 2018 global data management benchmark report, nearly all of the C-level executives (95%) believe that data is an integral part of forming their business strategy. But the value of the data isn’t in simply amassing huge amounts of information but it is in extracting actionable insights through deep analysis of quality data. Digital businesses demand quality data to increase business performances and ensure the best customer experience. If marketers want to deliver the right message, to the right person, at the right time, they need to have the right data. Using programmatic advertising as an example, marketers are confused by the vast amount of data they need to sift through. It leads to increased expenses, less effective targeting and a confused consumer. Those problems can be avoided with the use and analysis of consistent and accurate quality data. Quality data lets you get the most out of your information. Data can be a force for good in the world and more than ever, we need to know how to get the most out of our data to improve the customer experience and drive growth and efficiency.