Pursuing the Mobile Moment: Location-Powered Mobile Marketing
Monday October 9th • 1:45 pm - 2:05 pm • Impact Theater Sponsored By
Mobile is now nothing short of central to consumers’ lives. It informs, inspires, and illuminates shoppers’ demands, desires, aspirations, and where, when, and how consumers engage with every brand that works to reach them in the digital space.
The key to reaching these consumers successfully lies in understanding how location signals, both in the here and now, and, more importantly, cumulatively over time, enable a brand to develop an unprecedented view of its target audience. These insights, when applied to inspired mobile creative experiences, move targeted consumers to action and deliver real business results—a discipline that Verve calls Movement Science™.
In this session, Rachel Pasqua, Vice President of Marketing at Verve, provides attendees with a deep dive on Movement Science™ with Pursuing The Mobile Moment, a June 2017 commissioned study conducted by Forrester Consulting on behalf of Verve, that details new research into how mobile advertisers in North America use location data — how it informs their advertising efforts, what challenges they face, and what benefits they receive.