Impact Theater - Experience Zone

Optimizing Real-Time Customer Engagement: It’s All About the Data

Monday October 9th • 10:30 am - 10:50 am • Impact Theater Sponsored By

Real-time engagement has progressed from social media marketing tactic to omni-channel customer engagement strategy. Organizations looking to provide relevant and contextual experiences across the entire customer lifecycle must have a solid understanding of their customers from anonymous to known. The convergence of martech and ad tech now provides this opportunity for marketers. Join Patrick Tripp, Vice President of Product Strategy at RedPoint Global, and Martin Smith, General Manager of KBM Group to learn how to bridge customer insights and extend audiences for real-time activation across digital and traditional channels. Attendees in the session will learn:

  • Three key pillars marketers need to understand to embark on real-time engagement strategies
  • Key differences and synergies between customer data platforms (CDPs) and data management platforms (DMPs)
  • Practical steps to get started and customer examples that will help marketers address the real-time engagement challenge

Speakers: Patrick Tripp, Vice President of Product Strategy, RedPoint Global
Martin Smith, General Manager, KBM Group