Tuesday October 9th, 2018 • 11:00 am - 11:40 am • Room 124
Get a firsthand view into a live, in-market blockchain solution for advertisers. This session will walk you through Lucidity, a scalable, secure, and private blockchain solution for verifying advertising analytics.
Learn how Lucidity’s pilot program with the IAB Tech Lab uncovered cost savings for brands by eliminating discrepant data
See a brand case study from a first-to-market adopter
Understand what blockchain brings to the table that other traditional technologies cannot
Discuss ways that blockchain can provide transparency into the programmatic advertising supply chain, provide an auditable set of data, eliminate discrepancies, and ultimately avoid wasteful spending
Get tips for vetting blockchain partners and identifying legitimate blockchain products