Media Automation

Neuroscience At Work In Accountable Advertising

Tuesday October 9th, 2018 • 9:40 am - 10:20 am • Room 122
  • “Brain tech” and neuroscience gadgets meant to guide or manipulate our thoughts are all the rage in Silicon Valley right now (even Elon Musk and Mark Zuckerberg are investing in these sorts of startups), but it’s a concept that the advertising industry has been using for many years.
  • Perfecting the neuroscience skills — with a data science approach to prove that it works.
  • Mixing strategic neuroscience principles into their ad campaigns to get real results.
  • Discussion of principles at work in their campaigns/why they work and can give samples from Apple, Touch of Modern, Tide, Visa, fitbit, Mitsubishi, Chevy, PODS, edible.com and other major brands – which principles were behind each ad and the massive spikes in sales they saw as a result.