Identity Zone - Experience Zone

What you Need to Know Now About Attribution

Tuesday October 10th • 11:00 am - 12:00 pm • Identity Zone

In this case study you will learn how attribution and lifetime value models when combined can significantly optimize your digital paid media spend. You will learn about importance of Attribution, but also how attribution is incomplete without understanding customers full journey, not only which source drove them to you, but which source actually yields better conversion and how they interact with you post conversion.

Ash Dhupar, Chief Analytics Officer, PCH