Monday October 9th • 3:15 pm - 3:35 pm • Impact Theater Sponsored By
The customer journey continues to evolve to encompass a greater number of marketing touchpoints, devices, and choices. Location data is acting as the common thread for marketing to measure how customers are engaging across channels, including TV, display, email, social media and in-store. Despite the relative “newness” of location-based marketing, the journey for location data as a brand asset itself has been a long one already.
PlaceIQ details the significant changes in use cases for location data by brands and media agencies in recent years, as well as demonstrates the new sophistication of location data-driven insights for brands.
Speaker: Eddie Smith, Vice President, Data Solutions, PlaceIQ