Identity Zone - Experience Zone

Mobile-first Audience Recognition Reveals Deep Insights From Anonymous Identifiers

Monday October 9th • 2:00 pm - 3:00 pm • Identity Zone

Case study shows how new techniques of reverse mapping anonymous ID’s to data unleash new power for marketers.

Join Ken Mallon, Chief Product Officer of 4INFO, as he steps you through an atypical audience recognition approach, leveraging anonymous identifiers mapped to anonymized customer characteristics at the individual and household level with scale and accuracy.  For this gaming website, unlocking deep consumer insights by converting mobile device IDs into actionable customer data became a game changer for its marketing team.

Ken Mallon, Chief Product Officer, 4INFO