Impact Theater - Experience Zone

Mining Search Term Data to Drive New Revenue and Cost Savings from Paid Advertising and to Identify the Voice of the Customer

Monday October 9th • 11:05 am - 11:25 am • Impact Theater Sponsored By

In this “how to” session, attendees will get actionable insights that directly improve paid advertising ROI, as well as how to improve engagement, conversion and retention rates from direct mail, email, TV and radio campaigns. Search term data exists in almost all organizations but is viewed as a revenue source not an information source. This session will uncover how mining your search term data can provide you with unique voice of customer insights as to what new customers want and how your brand is perceived. Designed for marketing specialists and managers alike, walk away from this session with clear steps to better connect and align your brand with existing and new customers. 

Speaker: Scott Ellis, Senior Vice President, Client Solutions, Adworthy