Track 4 – Personalization - Sponsored by Oracle

Media + Data Platforms = Content Personalization @ Scale

Monday October 9th • 1:15 pm - 2:00 pm • Room 211-213

Great marketing today demands great content. But great marketing results also require scale. Are these two requirements inherently at war? How can marketing organizations create deeper levels of engagement when generating content, while also improving the velocity of content creation and the connection across channels – not to mention personalization to the consumer? In this session, leading brand marketers from Fedex Services and Marriott will show you precisely how they’ve done just that.

Key learnings will include:

  • How to simplify – not complicate – your content operations on the path toward scalability
  • The tools required for a best-in-class content marketing practice
  • How to automate content production without losing customer centricity

Who should attend? Retailers, brand marketers, brand merchandisers, e-commerce specialists and partners responsible for personalization and optimization of the customer journey.