Media Automation

Measuring the ROI of Machine Learning and AI

Tuesday October 9th, 2018 • 11:50 am - 12:30 pm • Room 122

With the proliferation of machine learning (ML) and artificial intelligence (AI) solutions and marketers eagerness to test and adopt, the need for measuring the return on investment of ML/AI is critical. This panel will discuss the strategy, analysis and technology available, what are the pros and cons of current solutions and what advancements to expect in 2019.