Track 6 – Attribution - Sponsored by Adobe

Don’t Go There: How to Avoid Common Measurement Pitfalls

Monday October 9th • 3:30 pm - 4:15 pm • Room 220-222

Join this marketing session for a candid discussion of missteps and revelations along the steep learning curve to measurement and metrics success. 

Key learnings will include:

  • Common metrics missteps in emerging data disciplines
  • Tips for identifying when your data strategy is working, and when it’s not
  • Candid discussion from marketers well-versed in data damage control

Who should attend? Data scientists, analysts, quants, media planners and other marketers tasked with understanding and implementing campaign attribution and reporting solutions.