Machine Learning: How TechStyle is Building One of the Fastest Scaling Fashion Companies in History

Sunday October 8th • 1:40 pm - 1:55 pm • Room 208-210

TechStyle and its brands Fabletics, ShoeDazzle, Justfab and FabKids are succeeding in a challenging retail market. In this session, the company’s SVP of global media and acquisition  will share how the company uses machine learning and personalization to optimize its marketing plans, fostering never-before-seen efficiencies in the business of fashion. Key learnings will include:

  • TechStyle’s unique approach to media and marketing
  • The competitive edge offered by machine learning and AI
  • New ideas for improving customer personalization and engagement