Lunch and Midday Keynote: “Tomorrowcasting: Prepare Your Brand Today to Dominate Tomorrow” by Naveen Rajdev, CMO, Wipro
Monday October 9th • 12:15 pm - 1:00 pm • Inspiration Zone, Great Hall Sponsored By
Plenty of marketers talk about customer-centricity and mastering innovation, but that’s not where brand transformation really starts. Over the past year, Wipro — one of the world’s largest digital and technology companies — has gone through a total brand relaunch. Now, Wipro is extending that work into a transformation of the company’s culture. The results are already paying off with energized workforce, client wins, higher analyst reviews and a growing profile within the industry.
How can you achieve similar results for your brand? In today’s engaging sponsored keynote session, Wipro’s Chief Marketing Officer Naveen Rajdev will take you on a tour of Wipro’s brand transformation process from the ground up. He’ll share hard-earned lessons, best practices and unexpected speed bumps about what it takes to transform your brand—whether you’re already a dominant player in your industry or a disruptive newcomer tackling the status quo.
Why today is the best time for you to commit to brand transformation
How big data and small data enable this transformation
Why marketers need to think beyond customer experience