Media Automation

Leveraging data to drive consumer engagement

Monday October 8th, 2018 • 4:05 pm - 4:45 pm • Room 122

Streamline. Automate. Increase relevance and drive engagement. In this session, we will examine how a leading global brand transformed a foundational marketing communication program into a highly relevant and engaging consumer experience. We will discuss various omni-channel strategies including those used for this program to leverage data and content automation to achieve program savings and significant increases in engagement