Keynote: “Creative Loves Data” by Alan Schulman, Managing Director, Brand and Creative Content, Deloitte Digital
Tuesday October 10th • 9:00 am - 10:00 am • Inspiration Zone, Great Hall
There’s Data aplenty – but where’s the Creative that takes advantage of data? Can rules-driven ad messages really move anybody to emotion or to action?
While media agencies now drive the bulk of dynamic ad creative, other players are using data to fuel more emotional creative experiences and consumer connections.
In this keynote address, join creative and content veteran Alan Schulman as he explores and demonstrates how savvy brands are improvising in realtime and leveraging the power of “nowness” to create emotionally resonant data-driven creative.
You’ll see and learn:
Best-in-class examples of data-driven creative
What makes data-driven creative different and powerful
How the principles of jazz improvisation can empower data-driven creativity