Track 2 – Innovation -

Innovations in Social Data: Extracting More for Your Money

Monday October 9th • 1:15 pm - 2:00 pm • Room 206-207

Instagram users like more than 2,430,000 posts every minute. In that same amount of time, Snapchat users watch more than 6,944,000 videos, while Facebook Messenger users share upwards of 216,000 photos. Every. Minute. Meanwhile, brand spending on social platforms has never been higher, yet brands are barely scratching the surface when it comes to leveraging the mountains of ceaseless social data pouring into these platforms. How can marketers draw out more meaningful metrics for their money?

Key learnings in this session will include:

  • Understanding data — important vs. nice-to-have vs. noise
  • How to sort through mountains of social data to find useable insights
  • The latest metrics and measurements available on the largest social platforms

Who should attend? Senior executives, managers and stakeholders at brands, agencies, platforms, and media and technology companies who are focused on innovation within the marketing industry and their organizations.