Identity Zone - Experience Zone

Identity Resolution: Why Owning Your Own Identity Graph is Fundamental to Reaching People

Monday October 9th • 10:00 am - 11:00 am • Identity Zone

People-Based Marketing is more than a buzz-word, it is a business imperative. The world’s most successful companies all drive their businesses on top of a foundational ability to recognize people across channels and interactions. During this session, Acxiom’s Identity Resolution experts will educate attendees on the core technical aspects of successful identity graphs, how to achieve greater identity resolution using a consensus approach and how to integrate the asset into your major business operations and partnerships. Learning how to build, connect and utilize your graph for targeting, personalization and measurement will transform your business.

Kyle Hollaway, Director, AbiliTec Identity Resolution Products, Acxiom