Identity Crisis: Are you reaching the right consumer to maximize your marketing investment?
Monday October 9th • 1:00 pm - 2:00 pm • Identity Zone
All marketing starts with knowing who you’re talking to. Before you can truly engage someone online, you’ll need to know if you’ve talked to them before (and if so, about what), and if they’re already your customer. The success of your marketing depends on that. But accurately recognizing and reaching consumers, at the person level and within the privacy guidelines, is also today’s toughest marketing challenge—many vendors are falling short. During this session, we’ll review case studies that will highlight what it takes to get it right and what you need to ask your digital partner to verify you’re getting the identity-based marketing solution they promised. Kurt Hawks, Senior Vice President, Cross-Device and Video, Conversant