Internal Data Strategy

Identity As The Driver of Customer Centricity

Monday October 8th, 2018 • 12:05 pm - 12:35 pm • Room 114

With the twin objectives of personalized engagement and marketing attribution, the need for identity solutions that enable individual recognition across the customer journey has never been higher. This panel will provide a look at what’s possible through a combination of strategy, data and technology today, what are the hurdles to delivering on business objectives and where are identity capabilities heading in 2019 and beyond.