Personalized Experience

Hyper Personalization

Monday October 8th, 2018 • 4:05 pm - 4:45 pm • Room 113

The eNewsletter is an industry-leading program powered by innovative hyper-personalization, modern email best practices, and a high degree of collaboration across the company. The program reaches 1.2 million Business Card Members and drives a phenomenal amount of engagement and revenue, with a 3 year compound annual growth rate of 150% per year. Our recent investments in technology and data science make this program a test kitchen for innovation and continued accelerated growth.