Track 4 – Personalization - Sponsored by Oracle

Humanizing Data Tools: How to Present Data in a Way Marketers Can Actually Use It

Monday October 9th • 2:15 pm - 3:00 pm • Room 211-213

In today’s business world, marketers know better than anyone the value of quality data. We need to be able to work with data, think about data, and analyze data to make better decisions across the customer journey. The future of businesses will demand the democratization of data to every group in a company.

Key learnings in this session will include:

  • Key stakeholders to involve (and questions to ask) when developing data tools for your marketing organization
  • Basic principles to apply when looking to draw out actionable insights from bulk data
  • Real-life solutions to data democratization from leading brands

Who should attend? Senior executives, managers and stakeholders at brands and agencies who are focused on data management and transformation within the marketing industry and their organizations.