Track 1 – Business - Sponsored by IBM

Leveraging Data To Create A Passion Brand

Tuesday October 10th • 2:45 pm - 3:30 pm • Rivergate Room

Every industry around the globe has been completely disrupted by data and technology. Stalwart brands are losing market share to upstarts that become part of our cultural fabric. Billions of dollars are being made and lost while brands grasp for the newest tools and technology. But most don’t realize the strategic underpinnings need to change.

In this presentation, Jeff Rosenblum, author of “Friction” and director of “The Naked Brand,” shows how to build a passion brand by focusing on empowerment over interruptions. He will show how fighting friction enables brands to divorce themselves from legacy business models, maximize the ROI of data acquisition and create emotional customer relationships. Drawing on neuroscience research, case studies and engaging stories, Jeff will demonstrate:

  • How brands can embrace transparency
  • The path to winning brand evangelists
  • Secrets for unleashing unprecedented growth

Who should attend? Senior executives and stakeholders focused on the business impact of data on the organization.