How to Apply Ethical and Responsible Usage of Data to Drive Personalization in a GDPR World
Tuesday October 9th, 2018 • 11:50 am - 12:30 pm • Room 113
Marketers today have an unprecedented ability to target and create relevant, personalized engagements with their consumers. At the same time, it’s imperative that these opportunities be balanced with a heightened responsibility and accountability to the ethical and responsible application of data in this new age of privacy protection.
In this session, Rob Reger, President of Wiland’s Cooperative Database Division, will moderate a panel of industry executives who will help frame the opportunities and challenges that marketers are currently facing when it comes to balancing marketing personalization and privacy protection. The panel will share how their organizations are able to thrive by harnessing the power of personalization while also ethically and responsibly handling their applications of the data-driven insights that help successfully move their businesses forward.