Track 4 – Personalization - Sponsored by Oracle

How Mobile is Redefining Omni-Channel

Tuesday October 10th • 2:45 pm - 3:30 pm • Room 211-213

As smartphones become an increasingly ubiquitous part of the consumer experience, it’s no wonder that most brands are on the journey to becoming mobile-first. But mobile is just one part of the omni-channel story. Brands today — across all industries — are challenged to distinguish themselves and build customer loyalty via seamless and memorable connections of the digital and physical consumer experiences. Come learn from the brands that are doing it best. In this session, you’ll hear:

  • Actionable tips to build memorable omni-channel experiences
  • Real-life solutions to mobile obstacles
  • Brand case studies from giants like Nordstrom and Caesars Entertainment

Who should attend? Retailers, brand marketers, brand merchandisers, e-commerce specialists and partners responsible for personalization and optimization of the customer journey.