Internal Data Strategy

GDPR and EU Privacy for Marketers: How to Tackle Consent and Preference Management

Monday October 8th, 2018 • 10:20 am - 11:00 am • Room 114

Marketers across the globe are struggling with consent in regard to the European Union’s General Data Protection Regulation (GDPR) and ePrivacy laws. Consent impacts both B2B and B2C marketing activities as well as deeper business activities that may require consent, such as automatic decision making, processing special categories of data or cross-border data transfers. This session will help marketers understand why consent is so unique under the GDPR, when you do (and don’t) need consent and practical case studies of how to tackle consent, re-consent and preference management in practice.