Identity Zone - Experience Zone

Game of Thrones and Your Data: Fidelity is Everything

Tuesday October 10th • 2:00 pm - 3:00 pm • Identity Zone

How to preserve the fidelity of your targeting strategy across channels.

You invest an enormous amount of effort and expense to identify your best prospects and craft the ideal targeting strategy. But when it comes to deploying that strategy in multiple marketing channels, it can feel like navigating amongst the 7 Kingdoms. Learn how clients such as Pryor Learning Solutions and March of Dimes attack this challenge by leveraging sophisticated Infogroup matching algorithms to preserve the integrity of their audiences across channels, devices, and more.

Presenter: Gayatri Bhalla, VP, Advanced Solutions & Product Management, InfoGroup