Fake Marketing? What AI Can and Can’t Reveal About Your Brand in Today’s World of Fake News and Bots
Tuesday October 9th, 2018 • 11:00 am - 11:40 am • Room 122
In the midst of the mounting pressure for marketers to demonstrate brand and campaign impact, “fake news,” social media bot accounts and pay-for-virality schemes make the ability to gain insights from marketing campaign and earned media measurement highly challenging. As the cycle of attention and media moves at an ever-increasing pace, what role do advances in technology play in separating truth from fiction, context from noise, and value from junk? Our panel presentation will ask leading brands that are using machine learning, artificial intelligence, and process technology to help senior marketing and communications executives make faster, more informed decisions in the current landscape. Using case studies from Verizon and Turner, the panel will explore how they found trust and confidence in the data and insights garnered from earned media.