Internal Data Strategy

EXCLUSIVE >> how and when the industry’s new data transparency initiative will impact you

Tuesday October 9th, 2018 • 11:50 am - 12:30 pm • Room 114

Need to know details about ANA/DMA, IAB, CIMM and ARF’s partnership to bring to market a member-led and developed set of data labels that will bring transparency to the data buying marketplace.

Audience data empowers marketers to deliver the most relevant and valuable offers to consumers. This desire to improve the customer experience drives billions in marketing and media spend, albeit currently through a process that lacks transparency. To elevate global standards for audience-based advertising, DMA’s Council for Data Integrity is spearheading a cross-industry initiative designed to help marketers, agencies, data providers and publishers identify and make better decisions on high-quality, responsibly-sourced data. DMA will deploy a standard data label – much like an FDA-approved nutrition label – that displays data segment ingredients in a simple and transparent fashion.

Four Council for Data Integrity members – Oracle, LiveRamp, Neustar and MediaMath – will provide an exclusive look into new transparency standards that will fundamentally impact the way that data is bought and sold. In attending this session you will be the first to learn about these new standards, offering you the unique ability to prepare and plan before your competitors.