ECHO Case Study: Toyota Super-Charges Personalization

Sunday October 8th • 2:00 pm - 2:07 pm • Room 208-210

Thanks to an ever-increasing amount of available data, Toyota has taken personalization to the next level by customizing email and direct mail communications to improve relevance and increase engagement and sales. The company is creating the building blocks to connect the consumer’s journey across the length of their shopping and ownership lifecycle using data and behavior to determine the next-best message, recognizing that no two consumers are the same — nor should they be treated that way. Attendees will learn:

  • How Toyota is using data and click behavior to put customers in control of their communication content and flow
  • The secrets behind the 2016 Gold ECHO Award-winning campaign for Toyota’s Owner Welcome Program