ECHO Case Study: Hilton Gets Hyper-Personalized

Sunday October 8th • 2:15 pm - 2:25 pm • Rivergate Room

Hilton wanted to surprise, delight and thank its loyal Hilton Honors Rewards Program members by delivering a hyper-personalized email with real-time content that gave them more insight into their travel experiences. Delving into uncharted territory, the brand needed to figure out how to access its data and turn it into a compelling story. See what happened when the brand partnered with Movable Ink to turn a simple thank-you message into a dynamically populated piece of content that guests could reflect on and share on social media. More importantly, learn how the brand plans to build upon this format and style in the future.