ECHO Case Study: The Mercedes 4MATIC Adaptive Book

Sunday October 8th • 4:20 pm - 4:30 pm • Rivergate Room

Stories are no longer owned by the writer, but by the reader themselves. Thanks to a simple mobile device, stories has become a more active experience with the potential to integrate real-time variables — the reader’s mood, preferences, location and even weather. The Mercedes 4MATIC Adaptive Book, using Google APIs, is one of the first examples of adaptive brand storytelling, generating a new story each time a new starting position is registered.